Our client is a government-owned bank in Dubai and is also one of the largest banking groups in the Middle East, in terms of assets. The firm is one of UAE’s most substantial employers with more than 9000 employees that represent over 70 nationalities. The client’s aim behind the market research was to gather data on customers and potential customers for a better understanding of its target audience in order to minimize business risks and make decisions that are backed up by authentic insights. The client also required data to create a product proposition that would attract new student accounts. To acquire this information, we arranged 3200 street-intercept interviews near educational institutes where the target audience was most likely to be found. The study took place in UAE and KSA and was completed within 5 weeks.
Audience: Current and potential student customers
Country: UAE, KSA
Time Span: 5 weeks
Sample Size: 32000
Method: Street intercepts near educational institutes