Our client is a brand of cleaning supplies, disinfectants, and antiseptics. The brand continues to be one of the most trusted protectors of health, ranking among the top 10. Today, it is the number 1 germ protection brand worldwide. The client asked Greenland to assist them with market research aimed at analyzing the client’s brand position in the market and that of its competitors. The client also required insights as to what the brand stands for in the minds of the existing and potential customers. To gather this information, the methodology we used was face-to-face quantitative interviews with 1000 consumers that had been using the brand for at least 3 months. The research was spread over 5 countries; UK, India, Australia, Germany, and KSA. We managed to complete the study and deliver the results within the span of weeks.
Audience: Customers who have been using the brand for at least 3 months
Country: UK, India, Australia, Germany, KSA
Time Span: 4 weeks
Sample Size: 1000
Method: Face-to-face quantitative interviews