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Director – Finance & Administration

Munira Yusuf

Experience & Activities

Field Manager at GLMR, with 11 years of Market Research experience in the MENA region. She has handled various types of MR projects and PAPI, CAPI, Telephonic Interviews (CATI), CLT (Product test, Facial Coding, Digital Link), Car Clinics, Exit interviews, Mystery Shopping, etc.

Based in our UAE office, she is supervising projects of multiple regions in KSA, Oman, Qatar, Bahrain, and Kuwait. She manages qualitative studies like focus groups with focus vision, IHVs, and is trained to run through multiple FGDs at the same time. She works as an end-to-end coordinator for data collection projects and managing a team of 150+ freelancers.