Qualitative Research

Qualitative research that gets you valuable market insights

Construing the micro-level data where no two opinions are the same is a tough undertaking. Only with years of market experience and the right professionals can a research agency master the art of qualitative research that can be out to effective business use.

We at Greenland Market Research provide you with customer-driven, high-touch, and high-quality qualitative research solution in Dubai and in the entire middle east that can turn things around for your slow business. The methods we use vary from sector to sector and market to market.

Tour data is mined from focus groups to one-on-one discussions, and from observation of individual customer behavior to in-depth population analyses. Our research uncovers motivations, feelings, and preferences in in your target market and sector ensure your business decision is on a strong footing.

From focus groups to opinion leader research, from patient interaction to usability testing, and from market sizing and analyses to online community assessment, our healthcare research offers the right solution for your medical data needs.

Based on our experience in handling online community we constantly encourage our clients to conduct Online FGDs and IDIs. We have experienced moderators who can handle such groups flawlessly in this digital era without losing the essence of traditional qualitative research.

Our Qualitative Research services include

  • In-depth Interview
  • Focus Group Discussion
  • Ethnographies
  • Online Focus Group
  • Audio-Video recording
  • Viewing facilities for the client.

We are a market research company that selects and applies the right research, decision-making, or idea generation tools at the right time. Our biggest strengths are decision-making clarification, focus, and knowing what to include and what to leave out of your marketing information system. We offer a system that helps you move forward and approach your market confidently


Focus group

Mini Groups

Online Focus Groups

In Depth Interview