We at Greenland design, develop, implement and monitor qualitative market research sessions, with an aim to turn the targeted audience information into meaningful insight for the client.
Meaningful and actionable qualitative research requires three ingredients
Targeted recruiting:Our screeners are developed to recruit the right people for research, and no recruiting commences until the client is satisfied with the screening criteria.
Creative moderating:Our experienced researchers have designed and implemented numerous sessions. We develop creative discussion guides that utilize tools and techniques customized to creatively achieve the clients’ information objectives.
Strategic reporting:Our reports are designed to meet the desired needs, whether that is an executive summary or a detailed analysis of findings, verbalism, and recommendations from our staff of experienced researchers and marketing consultants. We also develop and deliver targeted presentations of findings that include recommendations for action.
Our Qualitative Research uses the following to explore those areas:
- In-depth Interview
- Focus Group
- Mini Groups
- Online Focus Group