Quality Control

Quality control for uncompromised research products

None of the research products that we offer gets out of our premises without stringent, multi-layered quality checks done on a daily basis. We strongly believe that we will have no purpose if the data we provide cannot be relied and acted upon. When you trust in us for critical business decisions, it’s our utmost duty to deliver you only high-quality insights.

To ensure that our research products remain top-notch, we do the following:

Daily Data Review: As a significant part of our regimen, our quality control teams tally, cross-check, and re-verify all data for superior accuracy. What’s being offered is frequently matched with what has been demanded to deliver a product that’s of real use and is certain to reflect positively on the business’s health.

Real-Time Call Auditing: Any information that goes to you from us is of very critical nature as you’ll be basing your big business decisions on it. So, we leave no stone unturned to ensure the accuracy of the information that the research contains. For that, we continuously audit survey calls to make sure there is proper interpretation of the study script by both the tele-surveyor and the respondent.

Data Review by Research Analysts: Data mined from different sources tend to have problems that may range from typos or linguistic errors by the respondents to misconstrued analyses by the surveyors. To plug those gaps and eliminate any margin for error, our research analysts thoroughly review all data from both qualitative and quantitative models. Data results are also carefully collated and tallied with the primary purpose of the undertaking to keep the product of high utility for the client.

General Data Protection Regulation (GDPR) Compliance: At Greenland Market Research, we do realize that data breaches inevitably happen despite the most fool-proof of security systems. That is why we fully abide by all the GDPR principles relating to processing of your personal data. The General Data Protection Regulation (EU) 2016/679 (GDPR) is a regulation in EU law on data protection and privacy in the European Union (EU) and the European Economic Area (EEA). It also addresses the transfer of personal data outside the EU and EEA areas.

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