Our client, a UAE-based International airport, one of the largest Middle East airfreight hubs, required Greenland’s assistance in a research that involved customer satisfaction surveys. The aim of this...
Modern market research and its ancient myths A myth, by definition, is a widely held, but false belief or idea, and market research, on the other hand, is a...
Take Google, Apple, Microsoft and almost every major multi-billion company across the globe, what do all of these have in common? Their unrelenting focus on monitoring the changes in...