Market research is considered a vital part of any organization, be it new or old, small or large. To understand the market and to connect with their target audience...
One of the key traits you find in successful entrepreneurs of today is the acceptance of the marketplace being a constantly evolving and unpredictable world. The trends keep wavering...
Modern market research and its ancient myths A myth, by definition, is a widely held, but false belief or idea, and market research, on the other hand, is a...
Take Google, Apple, Microsoft and almost every major multi-billion company across the globe, what do all of these have in common? Their unrelenting focus on monitoring the changes in...