A Healthcare market research had to be conducted with the caretakers of AML patients and PSO workers. The aim of this study was to understand the physical and emotional journey of AML patients, their family members, and their caretakers. In doing so, the client wanted to gain a deep insight into their personal lives and just how deeply the disease disrupts or affects them. To obtain this information, Greenland carried out 20 Web TDIs across the countries of the USA and Germany. The sample we recruited for this study consisted of AML patient’s caretakers and PSO workers. Within a short period of 2 weeks, the study had been wrapped up and the information acquired had been presented to the client.

Audience: AML Patient caretaker and PSO worker

Country: USA, Germany

Time Span: 2 weeks

Sample Size: 20

Method: Web TDI

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