Our client is a multinational Japanese automaker that manufactures and sells passenger cars and commercial vehicles. The company is ranked no. 1 in reliability by consumer reports. The client needed market research to determine the customer’s expectations and whether or not they are being properly fulfilled, and what other steps can be taken to assure a better customer experience. The objective was also to understand in depth the complaints the customers had with the brand and work on suitable methods of rectification. To obtain this data, Greenland recruited 33 of the client’s customers to participate in an ethnography study. The research took place in UAE and KSA and took a total of 6 weeks to complete.
Audience: Customers
Country: UAE, KSA
Time Span: 6weeks
Sample Size: 33
Method: Ethnography with the customers