Our client is a German motor vehicle manufacturer that was founded in 1937. It is headquartered in Wolfsburg and the group’s biggest market is in China, delivering 40% of its sales and profits. The client required a competition analysis of Electric car drivers and the owner’s product preference. To obtain this data, an extensive research was needed. An online survey was prepared and 570 BEV, PHEV, and Tesla model drivers and owners were recruited to fill these out. The survey was circulated through 7 countries: Germany, the USA, China, Norway, France, Thailand, and the UK. After 3 weeks, the project was completed and all the data had been processed and sent to the client.
Audience: BEV, PHEV & Tesla Models drivers and owners
Country: Germany, USA, China, Norway, France, Thailand, UK
Time Span: 3 weeks
Sample Size: 517
Method: Online survey