Our client is a leading ISO-certified, multinational FMCG company that produces a diversified range of products. With a rapidly growing product portfolio, the company has broadened its distribution network to reach out to countries all over the world. The client required a market research to help study the factors that created brand awareness among the consumers. The objective of the research was to analyze the current scenario and future opportunities for the client through effective advertisement practices. 250 of the client’s buyers and non-rejecters were approached for mall intercept surveys in malls across UAE. The project was completed within 2 quick weeks, by the end of which, the results had been delivered.

Audience: Buyers and non-rejecters

Country: UAE

Time Span: 2 weeks

Sample Size: 250

Method: Mall intercept survey

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