Our client, an online video platform and the second most-visited website in the world required a market research to be carried out that could help them understand any changes in preferences of the viewers of a reality show over a year. The aim of the research was to track and record changes in the viewer’s behavior regarding reality shows, daily serials, and programs. To achieve this, Greenland carried out face-to-face quantitative interviews in the countries of UK, Germany, India, Australia, and Singapore. The project was wrapped up in an impressive period of one week. 315 viewers of the client’s and competitor’s channels were recruited for this study.
Audience: Regular viewers of the client’s and competitor’s channel
Country: UK, Germany, India, Australia, Singapore
Time Span: 1 weeks
Sample Size: 315
Method: F2F quantitative interviews