Our client is a German multinational corporation that produces luxury vehicles and motorcycles. With the headquarters in Munich, the company produces vehicles in Germany, Brazil, China, India, South Africa, the United Kingdom, the United States, and Mexico. For a product recently developed, the client required Greenland’s assistance in conducting a product launch with the potential buyers of the product in 2 countries; UAE and KSA. To achieve this, 18 focus group discussions were arranged with the target audience. The study was completed in 4 weeks and the results had been presented to the client.

Audience: UAE, KSA

Country: UAE, KSA

Time Span: 4 weeks

Sample Size: 18

Method: Focus Group discussions

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