Our client is an apparel brand owner, retailer, and franchiser. The company is headquartered in Hong Kong, with the main markets in Hong Kong, mainland China, Taiwan, Thailand, and Singapore. The brand has successfully grown to now acquire branches in 938 locations worldwide. We were asked to conduct a market research that would help the client understand how effectively the advertisements and promotions are working to increase brand awareness. To obtain this data, we conducted mall intercept interviews with a sizeable sample of 7000 people. The study took place in India, Germany, Italy, Spain, UK, France, and UAE, and took a complete 12 weeks to finalize. As a result, the client got deep insights into consumers buying decisions in regards to clothing and the factors that affect the target group.
Audience: General population
Country: India, Germany, Italy, Spain, UK, France, UAE
Time Span: 12 weeks
Sample Size: 7000
Method: Mall intercept survey