Our client is a British multinational pharmaceutical company, headquartered in London, England. The company has 3 global businesses that research, develop and manufacture innovative pharmaceutical medicines, vaccines and customer healthcare products. The client required an evaluation of the overall design, utility and the visuality of the product and it’s influence on the buyers. Through this data, it aimed to select the most proffered concepts which clearly and persuasively communicate the brand platform. To obtain this data, Greenland conducted 700 face-to-face CAPI interviews with the client’s existing customers all across UAE. The study was completed within 3 weeks.
Audience: Customers
Country: UAE
Time Span: 3 weeks
Sample Size: 700
Method: CAPI