Our client is a German automobile manufacturer that specializes in high-performance sports cars, SUVs and Sedans, and is headquartered in Stuttgart. It has been awarded the title of ‘The most prestigious automobile brand’. The client required a market research to understand the customer’s perception of the client’s product and its pricing. In addition, the client wanted to determine the competitor’s market position by having a brief study of their pricing strategies. To obtain this data, we held a Car clinic for a week wherein the owners of the client’s brand of cars and those of its competitors were recruited to participate. A total sample of 300 was summoned across UAE and the research was carried out within the span of a week.
Audience: Car owners and competition car owners
Country: UAE
Time Span: 1 week
Sample Size: 300
Method: Car clinic