Our client is a multinational company with headquarters in America, serving the industry of healthcare information technology and clinical research. The client required research on physicians, nurses, and administrative staff to better understand the working conditions within the healthcare sector and determine the areas with scope for improvement. A patient tracking condition-specific research was also to be carried out along with brand perception and loyalty evaluations. A huge sum of 5000+ doctors and healthcare support staff was recruited and face-to-face CAPI interviews were held across 4 countries; UAE, Bahrain, Qatar, and Oman. The extensive study took 12 weeks to complete, by the end of which, Greenland Market Research had produced satisfactory results.
Audience: Doctors and healthcare support staff
Country: UAE, Bahrain, Qatar and Oman
Time Span: 12 weeks
Sample Size: 5000
Method: F2F CAPI